Scenic Route is a London/New York-based record label & artist services platform championing genre-defying artists across experimental electronics, avant-pop, and the fringes of contemporary music. Founded as a club night, it has since evolved into a globally-minded imprint known for spotlighting distinctive voices with bold artistic vision.

Led by Theo Fabunmi-Stone and Jon Phonics, Scenic Route remains committed to nurturing artists who push the boundaries of sound—cultivating a global creative community rooted in curiosity, independence, and innovation.